David Madelin

 Mobile: +44 7764 487209


I’m CTO at Folder Media, leading development across our partner businesses Muxco and Fun Kids. I also co-founded and manage all the tech behind Podfollow.

Skills Summary

  • Languages: C#, C++, PHP, MySQL, Javascript, HTML, CSS.
  • Databases: MySQL, MongoDB, DynamoDB
  • Frameworks: Symfony, AngularJS
  • Cloud platforms: AWS


SPSS Segmentation and Profiling
Market Research Society Introduction to qualitative research


  • Portsmouth University, Portsmouth, UK. (2000 – 2003) 
    Degree: BSc Computing.
  • Fareham College (1998 – 2000)
    A Levels: Computing, Electronics & Maths

Employment History

Hallett Arendt / Folder Media
Lead Developer 2008 – Present
    • Rebuilt desktop analysis software for the web, involved a lot of front end work as well as back end scalability of the analysis engine. The front end was built in Silverlight and is currently being rebuilt in HTML5 / Javascript, the analysis engine was built in C# and uses AWS to scale on demand.
    • Created a mobile friendly music testing system using HTML5, jQuery, PHP and MySQL.
    • Provided a music monitoring system and analysis software for the BBC to monitor the music output of its national stations using PHP, MySQL, C#/Mono.

Senior Research Exec 2007 – 2008
  • Ran BBC Marketing tracking study analysing the effectiveness of trails and campaigns across TV, Radio and Online.
  • Looked after RAJAR day reporting for the main networks, Radio 1, 1Xtra, Radio 2, Radio 3, Radio 4, Radio 4 Extra and Five Live.
  • Developed bespoke RAJAR analysis software solutions.
GCap Media
Research Analyst 2007 – 2008
  • Created sales survey for automated sales feeback using PHP and MySQL.
  • Automating lots of internal reporting in VBA and PHP/MySQL.
  • Lead company wide research projects, presenting research to all levels of the business.

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